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Your Cousin from Boston is on social media. And he's dumb. Dumb funny.

For a few months I was permitted to wear the blue flannel and backwards Red Sox cap. It was not a honor I quickly forgot.
 

What do the kids call it these days? A meme-Lord? Yeah, I'm a meme-Lord.

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Instagram stories were great for engagement and
for quick, organic ideas.

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Used Threads to build out a voice for Cousin.

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