top of page
Hush and Shoulders
After hiding Head and Shoulders bottles from roommates, spouses, and any other shower guests, we realized the effective product needed a rebrand.
But what if the rebrand was a secret?
pssst... this isn't real
Underneath the regular branding hides the rebrand.
That way, no one will recognize it in your shower.
Building a campaign purely off of secrets, we'll promote "give a secret, get a secret" online and in Social Media. Once given a secret, H&S will tell you that there's been a totally new bottle rebrand underneath the old this entire time.
Even entrance into the sight requires a secret.
.png)
We'll use real secrets submitted to promote our own.
Mobile interaction
BeReal
All this discretion because your scalp health should be your own business - not the grocery clerk's.
bottom of page